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user-generation
for jystock
To boost Jystock's visibility online and familiarise people with its new Nutrino Lab product on Amazon, a series of user-generated content was created to achieve this objective.
#JystockTakesTiktok
In this project, we committed to boosting the Jystock brand visibility on TikTok, increasing the sales quota of their newest fruit beverage 'Nutrino Lab' - a fruit puree mix for adults.
the execution
We liaised with UGC creators to help attract and engage the target audience. As a first step and with the budget in mind, we produced creative briefs to guide the content creation process and decided to experiment with organic content to help push the new product to targeted users on TikTok.
the outcome
Within the first week, JYSTOCK reached 7,614 video views and generated 10% clicks to the landing page.
Overall, we offered the following services:
Content strategy, Creation of briefs, Creation of contracts, Creative management, Copywriting, Posting of content, and Social media management.
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