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campaign with
shushi official
To address SHUSHI’s plan to enter and acquire new customers in the UK market, we created a social media campaign.
#ShushiShadesOfSummer
In the campaign, we committed to raising SHUSHI’s brand visibility and increasing the sales quota of their newest eyewear collection 'Shushi X Teni' in collaboration with a Nigerian singer and songwriter, TENI THE ENTERTAINER.
the execution
To attract and engage the target audience of the UK people, ages 18-40, we produced lifestyle-like images and videos and distributed them across SHUSHI social media channels including Instagram, TikTok, and Facebook. We also ran sponsored ads to help push the campaign to more users on Instagram and Facebook.
the outcome
Within the first two weeks, SHUSHI earned visibility and generated more than 5,600 visits with over 1,000 links clicked to the website.
Overall, we offered a well-rounded service that included,
Marketing strategy plans, Creation of briefs, Creation of contracts, Production management, Campaign strategy, Copywriting, Posting of content, Social media management, Reporting, and much more.
118K+
accounts reached in 1 month
1.2K
clicked through to website
58K+
earned impressions in 2 weeks
1.9K
increase in page engagements
CAMPAIGN FEATURED IN PUBLICATIONS
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